Portfolio Reviews * Shoot Tech Tips * Business Advise
DREAM OF SHOOTING LIKE A PRO AND HAVING YOUR OWN PHOTO OR CREATIVE BUSINESS?
Let award winning photographer, author, mentor Elizabeth Etienne show you how.
TELEPHONE SESSIONS AVAILABLE. COACHING NOW AVAILABLE TO ALL CREATIVE ENTREPRENEURS, (not just photographers).
In a shame-free, fun-loving atmosphere Elizabeth will help you define what makes your work unique and how to apply creative skills & effective business practices to lead you out there in the world to start making money at what you love to do RIGHT NOW!
These sessions can be done one-on-one or in small groups. Sessions can cover a number of topics such as:
CREATIVE COACHING:
* Portfolio Reviews
* Website Reviews
* Marketing Materials Reviews
* Branding Materials Reviews
* Shoot Assignments
* Motivation, inspiration and positive energy boosters: Shooting from your heart (not your head) and creating your trademark style
PHOTO EQUIPMENT DEMOS & COACHING:
* Camera, lenses f/stops, shutter speeds and shoot modes and settings
* Lighting: Flashes, reflectors, natural & artificial lighting* Prepping For The Shoot: creating ideas, location, hair, make-up, wardrobe, props and directing. * Image Processing: editing, retouching and special affects manipulation using Photoshop.
BUSINESS COACHING:
* Funding your business: start-up materials & costs.
* Creating expense budgets, establish credit w/lenders and money management during challenging times.
* Self Promotion: Make yourself remembered! Company name, logo, business cards, website, letterhead, voice mail, promo materials.
* Business documents: Contracts, estimates, invoices, deposits, model releases.
* Dress for Success! Fake it ’til You Make it!! Overcome “Struggling Artist” syndrome
* Appearance, attitude, sales, deposits, The 11 Rules of client negotiations!
* Guerrilla Marketing: low-cost, effective advertising methods.
* Turn a $200 head shot into a $2000 job and repeat client!
* Working from home vs. office space: pros and cons.
DEFINE YOUR LEVEL AND YOUR MARKET:
Level 1: Your first paid photo shoot: Head-shots, model portfolios, pregnancy, babies, pets, family portraits and other low stress, quick cash-making jobs.
Level 2: Low-budget weddings & events, product catalogues, interiors, small products.
Level 3: Big budget weddings & events, ad campaigns, fine art & décor art.
PREPARING FOR YOUR COACHING SESSIONS: It’s imperative to gain a general blueprint of the level of your current work and your photo business (if you have one or would like to have one) and then discuss the potential direction you may consider pursuing. You may want to make a list of topics you would like to cover ion your sessions. These might include anything from technical issues with your lenses, flashes, image quality, etc.. to image portfolio reviews or business and client relations advice. Most often we begin by reviewing your images via an existing online gallery or your current image library. You may also want to submit a current resume or brief description of your photographic background so Elizabeth may better assess your level and experience. This can be e-mailed and reviewed during your session. To gain the most out of your session Elizabeth will be very comprehensive and speak quickly. Be prepared to take notes during your session to have a notebook handy. If follow-up sessions are desired she will give you homework to prepare for the next session.
FOR IMAGE REVIEWS: If you would like to have your existing image collection reviewed we can either review your website or any online gallery viewing site, or you may present a collection of low resolution images via email or in person.
If you do not have access to viewing your images online someplace you may do the following:
- Please organize all your existing digital images into CATEGORY FOLDERS. Include a variety of images both close-ups and long shots to give a comprehensive blueprint of your style. NOTE: Please don’t forget to save a COPY of this main folder to safe guard your original high-resolution images.
- Save all images as LOW-RESOLUTION FILES (approx 500 pixels height) and use the SAVE FOR WEB setting. This will make the files considerably smaller for faster viewing.
- Rename the image files with easy to note numbers for quick image reference when reviewing.
SCHEDULING AND PREPAYING FOR YOUR SESSION:




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